See for yourself what ROI Hunter adds to your TikTok campaigns - sharper product selection and on-brand creative at scale - through a clean, side-by-side comparison.
The way to prove it is an A/B test: two campaigns running side by side, one your business as usual, one with ROI Hunter applied.
What to agree before you launch
Your main KPI, and which source you judge it by - TikTok Pixel or your analytics tool. They will not agree, so decide up front. See Understanding your TikTok numbers.
The market, and which design you are running.
Budget - enough for at least 50 conversions per side per week. Below that the result is not readable.
Two to three weeks, assuming that pace holds.
Launch both sides as new campaigns, so neither starts with delivery history the other does not have.
There are two designs worth running, depending on what you want to prove:
Option A: Test the creative
Control: your usual creative, no templates applied.
Test: the same ads with ROI Hunter templates applied.
Both sides run Smart+ catalog ads with the same setup, so the creative is the only difference. Several templated ad variants on the test side are fine and encouraged — creative diversity is part of what you are testing.
Recommendation: Keep a creative test inside one ad group. You are testing whether templates should become your default across all your ads, so several templated ads in one ad group puts the largest share of the budget behind what you are actually testing.
Option B: Test the products
What you're building
Control: one campaign, one ad group, running your usual All Products set.
Test: one campaign, two ad groups — All Products (unchanged), plus a new ad group running your segment.
Both ad groups sit in the same campaign and compete for the same budget. TikTok's Smart+ budget optimisation decides how much each one gets, and adjusts that over time based on performance.
Why All Products has to stay in, not just the segment. All Products has to stay in because it's your full-catalogue baseline - the thing your BAU already runs. Drop it, and every product outside the segment simply stops being advertised, and you lose the direct comparison to what you're running today. This is also why the segment needs its own ad group rather than just another ad inside the All Products ad group: only a separate ad group gets its own share of budget and its own delivery history to actually judge.
Which segment to test with
New to TikTok, especially with a large catalogue — start from a segment already proven elsewhere. TikTok has little history to learn from yet, and products you know convert are the fastest way out of a low-spend, low-learning loop.
Already running TikTok at scale — build the segment on TikTok's own data: filter on the TikTok channel in Product Insights and save that as a segment.
Reusing a segment from another channel assumes you sell to broadly the same audience there. If your TikTok strategy targets a different audience with a different range, it may not transfer.