This feature is in beta. To request access to this feature, please contact your CSM.
The request for a calculated metric must contain:
Company ID and Market ID
The name of the calculated metric (description is optional)
A scope for each metric included in the calculated metric (E.g. it is impossible to have just Product Revenue; it must be specified that Product Revenue from All traffic sources or Meta dynamic ads is requested. If Meta or Google scopes are selected, ad type must be specified. The viable metric scopes are listed in the configurator component for each metric.)
A connected data name and attribute name for each attribute in the calculated metric (e.g. business data such as Margin). Can be found in Product Attributes tab under Markets.
Intro
The premise of calculated metrics uses a combination of individual variables to calculate a compound equation which paints a better picture compared to each separate variable.
For example, consider the calculated metric Profit On Ad Spend (POAS):
POAS = Profit / Ad Spend
Individually, both Profit and Ad Spend obviously convey useful information on their own. But to allow for more powerful and nuanced analysis, examining the amount of profit vs the amount of ad spend allows you to look at data per a given context with a higher degree of specificity. Distinguishing products with good POAS may indicate they'll sell well without a relatively proportional amount of ad spend.
Another example is Gross Profit:
Gross Profit = Revenue - Total Costs
By incorporating business attributes such as costs that affect your margin, you're better able to consider more accurate performance of your products.
Usage
Calculated metrics are available for use in three places: Product Insights filters, charts, and tables. They're also available to be used in creating product segments.
They are identified with a 🖩 calculator symbol.
