A new market can be created with the “Add New Market” button in the top right, then filling out the store, location, time zone, and currency. Store and location information define the market, time zone affects the time of statistics downloads, and currency specifies which currency will be used in the PPM features.
Completed market information about the currency and time zone influence:
Which currency will be used in the PPM product strategies for that market
What time the data will be recalculated