Product Filters allow you to select a unique combination of products and analyze your product data from different angles:

To create the product filters, apply the filtering in the same way it is used with a Meta Product Set creation:

The user can filter products based on its performance metrics from a variety of sources such as Google Analytics, Shopping Insights, Meta Metrics, and Custom Data Source. Once the desired products are filtered, click on the “Continue” button to save the desired filter.

Each filter can only be used once (in one campaign). If a filter is already in use by an existing campaign, the note “Already used” will be displayed.

It’s best practice to avoid product overlap in more than one campaign. This means one product won't be wasting your budget in more than one campaign. It will always be assigned to a higher priority filter and campaign connected to that filter.

We have several tested product strategies that we recommend trying for your campaigns. For more on learning about the best approaches for your business model, read here: Product Strategies.