
Product Strategies
Best practices to drive better marketing and business results
13 articles
Increase Online Sales
Find out which products your customers love and focus your marketing spend on them.
- Promote BestsellersEarn more by promoting your products with the most promise
- Support New ArrivalsHow to prioritize fresh products
- Manage Discounted Products PromotionMake the most of products with a price lower than originally sold
- Support Trending productsAutomatically promote your most popular products when they begin to trend
- Find & Promote Hidden GemsPromote items with potential (e.g. high revenue from direct sales on site, but low spend)
Stop Wasting Budget
Stop investing in poorly performing products.
Scale Profitably
Integrate business data and focus on the profitability of your ads alongside revenue.
- Achieve profitable growth utilizing marginsSegment your catalogue by margin, and put your budget where it will be most effective
- Speeding up Sell-Through RateUse Sell-through rate and product age to determine lifecycle spans, and employ the right strategies
- 1st/3rd Party Products ControlSplit your inventory into 1st party and 3rd party segments in order to control budget allocation
- Limit Return Rates