Product attributes are any data fields that describe the products. The ROIH platform can take information about product attributes from any connected Meta catalogs or Google Sources to markets. To extend this information or connect any other product attributes or metrics that are important for your business goals, it is possible to use a Custom Data connection with a market.

This data can then be used in the creation of the Product Sets or Product Groups. The supported format is a link to a CSV file that includes product ID in the first column, by which we are able to connect the data together (ideally, the same retailer ID/group ID as used in the Meta catalogs or Google Product sources).

For more on connecting custom business metrics, read more here: Business Data Integration.