These products already show promise without marketing investments, but can likely thrive with targeted promotion. Examples include products with high page views, organic revenue, or strong organic performance.

Problem: Products with a high potential (according to revenue) are yet to be shown because Facebook is prioritizing according to the engagement-oriented algorithm.

Solution: Using GA product performance data, you can find and create Hidden Gem product sets. By promoting Hidden Gem products, you can discover your new Bestsellers and push products with strong performance to your engaged audiences ready to purchase them.

Facebook focuses on products that get a lot of engagement, which means that other products with high potential may not be shown. To find these hidden gems and promote them, you can use GA product performance data to create separate sets for targeted promotions. This will help you uncover new bestsellers and reach customers who are ready to buy.

5. Create Segment and use it as Product Set for your Meta campaigns or Product Group for your Google Campaigns.

For best results, use Hidden Gems when you need to:

Recommended testing design:

Check out these practical examples of applied strategies: