The Overview page helps you evaluate whether your Poor Performer strategy is set up for success. It focuses on the quality of your data and the impact of adopting the strategy of excluding Poor Performers.
Each metric is shown in its own box and reflects performance in a specific date range. 👉 Example: Jan 3 – Apr 2, 2025
How to interpret this page?
To make sense of the data, follow this order:
Start with Data health
Are your data complete and reliable? If not, performance insights may be misleading. Missing revenue or spend can distort ROAS and make Poor Performer identification inaccurate. (Read more)
👉 Example: If products with spend or conversions are missing from your data, they won’t show up as Poor Performers—even if they should.
Check the extent of exclusion
How widely was the Poor Performer segment excluded from your Product Sets? This helps you understand whether the strategy was applied broadly enough to influence ROAS. If the segment was only excluded from a few Product Sets or from low-spending ones it likely didn’t have a noticeable impact. (Read more)
👉 Example: A segment is well-defined, but it’s only excluded from 5% of total spend. In this case, even though the logic is correct, the impact will be minimal. For stronger results, consider expanding the exclusion to more relevant Product Sets.
Check segment adoption
See how well product segments were used across active Product Sets before exclusion. This helps you understand whether segmentation is consistently applied across your campaigns or only used in a few isolated places.
👉 Example: Your Poor Performer segment is defined correctly and excluded from many sets but only 40% of your total spend is using any product segmentation at all. This makes it harder to measure results or scale the approach. In this case, you may want to focus first on improving segment adoption across all key campaigns.
Look at impact
How much spend was saved by excluding underperforming products? It helps you understand whether the exclusion had a measurable impact on your budget and whether it was applied at the right scale. (Read more)
👉 Example: You excluded a Poor Performer segment from several Product Sets, but the saved spend is only $150 across the entire month. When you look closer, you see the segment was only excluded from low-spending sets, and the excluded products made up less than 5% of total spend.
💡 Tip: For best results, choose the most widely excluded Poor Performer segment—this will give you the clearest view of strategy adoption and impact.