With Segment Prioritisation, you don’t exclude or push specific product segments - you adjust their visibility. The key is deciding which products matter most for your goal:
Boost → segments containing products you want to show more often
Reduce → segments containing products you want to show less often
Types of segments that can be prioritised
You can prioritise either:
Your own custom segments → e.g. Bestsellers, New Arrivals, Poor Performers
SMART segments → ready-made, powered by ROI Hunter’s best practices + Meta’s recommendations
How to set segment positions
The position defines how strongly a segment is boosted or reduced.
1st position = highest intensity
2nd, 3rd… = lower intensity
You can see the actual effect in Segments in Campaigns when filtering an ad set with SP. The exact impact can’t be predicted in advance, since it depends on the current spend levels of each segment.
Giving multiple segments the same priority
⚠️ This feature is yet to be released ⚠️
If several segments are equally important, you can group them and give them the same priority level instead of placing them one above another. This makes SP more flexible for complex catalogue strategies.
📆 Date of release: November 10 (Mon)
How it works
Click Create Segment Group
Select multiple segments at once (checkboxes)
Click “Add X selected as a group”
The group appears as one item in the list
They can drag & drop it up/down to set priority
They can ungroup anytime if needed
💡 When to use segment grouping
This is especially useful when you want to prioritise groups of product segments that share the same business logic - for example combining products by category, product type, or brand (e.g., Bestsellers across Women’s & Men’s, New Arrivals across multiple brands, Top price tiers across categories).
NEXT STEPS 👉
Once you understand how the Segment Prioritisation works, you can get familiar with:
FAQ
What happens when a product belongs to segments from both boost and reduce sections?
What happens when a product belongs to segments from both boost and reduce sections?
The Reduce setting takes priority. That’s why you may see fewer boosted products after adding a segment to the Reduce section.