Meta Channel
35 articles
- Deactivate Products, Category Charts, and Improved Summary RowTake a peek into all the neat and nifty enhancements we've made on Product Sets
- Stopped ads (WITH_ISSUES) when product set gets emptyMeta irreversibly stops ads when product set doesn't contain any products.
- Currencies in Product Sets for metricsCurrency changes and default setting for metrics
Launching Meta Ads
Instructions and tips how to create and set up different types of ads.
- How to Create Advantage+ Shopping Campaigns (ASC) with Best PPM Practices
- Creating Campaign in ROI HunterBasics of campaign creation
- Meta ODAX ObjectivesNew set of objectives in ROI Hunter Meta Campaign Creator
- Promote a Product Catalog on Meta platformsPromote items from your Product Catalog on Meta platforms based on target audience
- TargetingChoose the right audience for your ads
- BiddingSet up a bidding strategy for your campaign
- Schedule your AdsCreate your Ad as paused and ROI Hunter will activate it when you need it to be live.
- A+SC: Existing customers budget capSpecify percentage of campaign budget allocated toward existing customers.
- Create similar for Meta campaignsCreate similar is now available for Advatage+ Shopping Campaigns.
- Image Touch UpsMeta's transition from Adapt to Placement
- Multi-Channel Funnels as another data sourceLearn about Assisted Conversions - interactions that a customer has with a website leading up to a conversion but not the final interaction.
- Google Analytics Data for Meta Ads ExplainedROI Hunter enables you to measure ad performance tracked by Google Analytics along with data from other resources.
Dynamic Ads Overview
From data health to saved budget, get a comprehensive view of what’s driving your performance.
- Chapter 1: How to interpret the Overview page for Poor Performer resultsGet a high-level summary of how your Poor Performer strategy is performing—based on data quality and impact.
- Chapter 2: How to check if Data health is affecting your ROASUse Data health to check whether your campaign results can be trusted.
- Chapter 3: How to analyze the impact of Poor Performer exclusionsSee the impact of excluding poor-performing products from your campaigns.
- Chapter 4: How to measure the budget saved by excluding Poor PerformersFind out exactly how much money you’ve saved by excluding underperforming products.
- Value Optimization (ROAS) - the optimization type for Conversions, Product Catalog Sales and App Installs campaignsFocus your campaigns on anticipated purchase value
- 3 times better results with Dynamic Creative OptimizationMeta automation for delivering best performing creative to right people
- Drive audience to your App or Web with Advantage+ Shopping CampaignsUse Cross channel conversion optimization (CCCO) and have even more control over your audience
- Images are cropped incorrectlyIn this article you will see the most common case and troubleshooting for incorrectly cropped images in dynamic ads.
- Facebook pages are missing in ROI HunterWhat to do when your Facebook Pages are missing in ROI Hunter platform
Segment Prioritisation
All you need to set up, optimise, and troubleshoot Segment Prioritisation.
- Chapter 1: Introduction to Segment Prioritisation
- Chapter 2: How Segment Prioritisation works
- Chapter 3: What are the SMART segments and when to use them
- Chapter 4: How to build your Segment Prioritisation strategy
- Chapter 5: How to apply your Segment Prioritisation strategy
- Chapter 6: How to measure the impact of Segment Prioritisation
- Chapter 7: Troubleshooting Segment Prioritisation and SMART segments
- Chapter 8: SMART Strategies: Boost ROAS and Predictive Boost