The right products, in the right creatives - now on TikTok too.
See which products are carrying your TikTok performance, put your budget behind them, and make every one of them arrive looking like your brand. The product-level data, segments and template library you already run on Meta, Google or Snapchat now apply to your TikTok Smart+ catalogue campaigns. Nothing to rebuild, nothing new to learn.
TikTok's challenges and ROI Hunter's solutions
Challenge 1: TikTok reports on campaigns, not on products
Ads Manager tells you what a Smart+ campaign spent, not which products it spent it on, and not what those products brought back. The ones carrying the channel and the ones quietly consuming budget look exactly the same in the report.
ROI Hunter's solution: with your TikTok assets connected, spend, impressions, clicks, conversions and revenue arrive product by product in Product Insights and Segments Dashboard — so you can see which products are worth putting budget behind, and build your product sets around them. On TikTok alone, or side by side with every other channel you run through ROI Hunter.
Challenge 2: Smart+ decides which products get your budget, not you
Smart+ allocates budget from the signals it has on the platform. It cannot see what happens inside your business, which products carry your margin, which are running low on stock, which come back as returns and with a large catalogue it rarely has enough history to work the rest out on its own. Budget spreads across products that were never going to pay it back, and the channel stays stuck in a low-spend, low-learning loop.
ROI Hunter's solution: build TikTok product sets from your own commercial logic - margin, stock, bestsellers, whatever matters to your business - and put budget behind the products you know perform.
Just starting on TikTok? segments proven on Meta are the fastest way out of that loop. Already scaled? Build your segments on TikTok's own data instead.
Challenge 3: Your catalog ads run on plain product images
TikTok is a full-screen, creative-led environment, and a bare product shot on a white background is not what performs there. Producing branded creative for thousands of SKUs by hand is not an option either.
ROI Hunter's solution: apply image templates from Creative Factory across your whole catalogue, in your brand's look. Plain feed photos become ads that look designed, at catalogue scale, and that is the half of TikTok performance you can actually control. It is one shared library across channels, so a template can be reused rather than redesigned for TikTok, any aspect ratio works in the TikTok slot. Background Removal works on TikTok catalogues too.
What ROI Hunter does, and what stays in TikTok Ads Manager
Campaigns, budgets and targeting stay in TikTok Ads Manager. ROI Hunter handles the product side: which products are promoted, what they look like, and how they perform. Product sets you create in ROI Hunter appear in Ads Manager, ready to use in your ad groups.
Not available yet
Catalog Product Videos on TikTok
AI Creative Studio (Background Generation and Virtual Photoshoot) — Background Removal is available
TikTok-native Smart Segments. Smart Segments are available for TikTok product sets, but they are calculated from Meta data and carry a Meta label. For a TikTok-native equivalent, filter on the TikTok channel in Product Insights and save the result as a segment.