TikTok assets are connected in Settings > Markets and Assets, the same place and the same way as other channels in ROI Hunter.
🗒️ Note: An advertising asset is always a pair: the TikTok ad account you advertise from and the catalogue behind your catalog ads. Connect every pair you run, and connect each one to the market whose numbers it belongs to.
Before you start
Check what you have in your TikTok Business Center:
Catalog Management on the catalogue you want to use. This is the catalogue permission that allows products to be uploaded and updated — the lighter Ad Promotion permission is not enough.
Operator or Admin on the ad account. Both include creating and editing ads; Analyst only allows viewing and reporting, so it will not do.
If your catalogue feed is protected, the feed username and password — you will be asked for them during the connection.
What changes once TikTok is connected
Product Insights and Segments Dashboard start showing your TikTok performance at product level, and TikTok becomes a channel you can filter and segment on.
A Product Sets menu appears for your TikTok catalogues, so you can build sets from those segments.
TikTok shows up as a channel in Creative Factory when you apply a template.
What's free, and what isn't
Free: connecting your TikTok assets, and seeing your TikTok data in Product Insights and Segments Dashboard.
Needs TikTok paid access: creating product sets and applying templates.
If those actions are greyed out in your account, you haven't upgraded to TikTok yet. Please, reach out to your CSM for more information.