We've made quite a few updates and improvements to ROI Hunter's Product Sets to make it even more actionable than before.
Deactivate or Activate Products for Promotion
Our users are already taking advantage of our powerful Product Sets feature to filter and promote products based on metrics that matter. Now, you can use those metrics to determine which products need to be excluded from your Meta Dynamic Ads campaigns in just a few clicks. For example, they could be products that are burning through your cash in ad spends in exchange for little to no ROI.
You can now select one or many products and exclude them from your active campaigns at the click of the 'Deactivate' button. You can also view a list of all the excluded products and click on the 'Activate' button should you choose to promote them once again.
New Date Added Field to filter out new arrivals easily
At a time when e-commerce companies, both big and small, have floating inventories, we've made it easier for you to distinguish the products that have been newly added to the feed. With the Date Added attribute, we will automatically track the date on which a product was added to your feed. You can then easily create a filter to only display products added before or after a certain date. For example, if you wish to view and promote your ‘New Arrivals’, simply select products using the filter ‘Day Added is after Oct 1, 2020’ and create an exclusive product set of those products.
Enhanced Summary Row with % Share of Total
The summary row on Product Sets will now show you the % share of the total value for each variable. This is especially useful if you would like to know what percentage of products from your catalog is going to be included in a product set without having to manually calculate it.
Category Charts on Overview Dashboard
You will now find a new card containing Category Charts on the Overview Dashboard. View the performance of your products, grouped by category (dresses, shirts, belts, etc.). Compare the Spend-to-Revenue ratio to discover which of your categories should be prioritized in future promotions.
We hope you enjoy using these enhancements as much as we enjoyed building them for you, with ❤️. If you have any comments or feedback, give us a shout.