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How to connect Google Analytics to a Market

Updated over 2 years ago

You will need at least Read and Analyze access to your Google Analytics profile and the required web properties. To connect Google Analytics to a Market, follow these steps:

  1. Select Google Analytics view you wish to connect. You can add a specific Device name for each Google Analytics account you connect. A very common use case is to distinguish between web and app data when using separate Google Analytics views.

  2. To correctly map performance data from Google Analytics and your Meta ads, you need to indicate UTM tags which are used to track Meta ads. We highly recommend you to send Ad ID data from Meta to Google Analytics. Simply select which UTM parameter is used to transfer the Ad ID data.

When you connect your assets, we will download data from Google Analytics into ROI Hunter. It shouldn't take more than 24 hours.

You will not be able to connect the same Google Analytics view under multiple Markets.

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