Intro
Product segments are the main tools for processing product data in the ROIH platform. Segments can be created and saved in order to help establish and efficiently scale your business strategies using (but not necessarily limited to) two main methods:
Limiting your budget on groups of bad products
Focusing your budget on groups of good products
They're also useful to monitor over time, and draw insights accordingly. As segments are dynamically recalculated every day, it's important to regularly consider the dynamic performance and attributes of each product.
Segment Types
Segments are widely customizable, with recommendations as discovery outcomes of best practices. These product strategies are defined according to mathematical formulas which can be highly individualized according to your needs and business conditions.
Segment | Formula |
Best Sellers: Products that are a smaller part of your inventory but responsible for a bigger part of your revenue |
|
Poor Performers: Products receiving popular reception but little to no sales from ads | Channel-specific formula from:
|
New Arrivals: Products new to your inventory, usually without much ad exposure |
|
Discounted Products: Products with a lower price than originally sold |
|
Fragmented Stock: Products that are partially sold out (some variants are in stock and some are not) |
|
Dead Stock: Products that are unsold for a longer period of time |
|
How to Create Segments
While the above segment presets can be effective, there are many benefits to modifying them or even creating custom segments altogether.
To begin, outline the concept of your product segment by defining how the impact can be measured from the available variables (which can include custom product attributes suited towards your individual business)
In the top of the Product Insights menu, click the "+New Segment" button to reset the Product Insights criteria for fresh entry
Apply the relevant criteria for your product segmentation through appropriate calibration of campaign scope, product metrics, and product attributes
Then click the "Show Results" button at the bottom of the menu pane to apply
Confirm the validity of your segmentation concept by viewing the charts to analyze the leverage of your segmentation impact
Click the "Save as Segment" button at the bottom of the menu pane to open the Save as Product Segment menu
Enter a name for your product segment, and select a date range
Click "Save" and your new product segment is now available to view
To load this segment; in the top of the menu pane, click the dropdown menu of the current segment:
Then select your desired segment from the available list:
To save edits to your created segments; load the segment, make the changes in criteria, then click the "Save" button at the bottom of the menu pane
Segments Settings
Once a segment is properly calibrated, you can save the segment.
Segments are saved with a lookback window for which the segment is calculated in order to always have fresh data. For example, a segment for the last seven days will check the filter conditions for each day in the last seven days (excluding the current day) and only include products that match the conditions.
Segment Limitations
Missing Product Attributes
Certain product attributes like custom labels or product name and price are not natively present, and therefore need to be connected from a catalog or inventory feed. If you work with product variants, you need to decide how individual values are aggregated on the product level from which we create segments.
Usage Limit
You can create up to 10 segments, excluding historical (legacy) segments. If you need more, please contact your ROIH customer success representative to increase the limit.
Changing or Deleting Segments
While you can freely rename, edit, and delete your saved segments, be aware that changes to segments used in active campaigns will affect campaign performance.