You will get a brand new set of PPM tools that will help you to better understand your product performance. Here's a set of improvements you can expect in the new tools:

Product Insights: Explore your product inventory with even more precision

Segments Dashboard: Analyze your historical product performance on the segment level in our new and improved environment

Read here for an ROIH client success story already using the new solution: Gina Tricot.

Data quality fluctuates based on the circumstances. It can be caused by a sudden loss of connection to your feed, if your feed is not updating regularly, or if you start investing a lot of spend to a campaign that is not connected correctly to ROI Hunter.

As our team is constantly monitoring sudden drops in data health and trying to fix the issues as soon as they appear, your current red status is probably just caused by sudden problems in the past few days or hours.

We recommend fixing the data as soon as possible according to our suggestions, and continuing to monitor your health in time.

Soon, we want to implement data health monitors and notifications to more places in our platform so you can always be sure your data is healthy and ready for campaign implementation. Currently, you can watch your data health in Markets and Assets for each market (Inventory tab for Match rate, Tracking tab for Tracking rate).

🟥 Red Market Status Suggestions:

🟧 Orange Market Status Suggestions:

🟩 Green Marketing Status Suggestions:

To allow you to create your own segments and edit your old legacy segments freely, we had to unify how we treat and calculate segments as a whole.

If we stuck with the old definitions then it would end up confusing, as every segment would be calculated differently and it would represent inconsistencies in statistics and their interpretations.

Previously, when categorizing products into segments we first selected the pool of the products that are eligible for segmentation:

And from this pool of eligible products, we then selected products based on the specific definition of each segment (e.g. Bestsellers are defined as Top 20% Revenue).

Now, we aim to streamline our approach to provide clarity on how all segments are calculated and empower you to create your own, too. Your segments will keep the same definition and filters after the upgrade as they have now. For example, if you currently have a Bestsellers segment for the top 20% products by revenue, it will keep selecting such products.

What is changing is the baseline condition for choosing which products are eligible for segmentation. Now, all segments whether existing or new, will be determined based on the availability of products (whether at least one product variant is in stock or available for pre-order) and their definition and filter settings (now editable in the new Product Insights).

For a large difference in Product Count:

If the difference is in Product Count (and not other metrics), the probable reason for this difference is that you had some currently (at the moment of recalculation) sold-out/inactive products in the segment. This product could have performed (spend/been sold) in the past 30 days before the recalculation; that is the reason why the small difference in other metrics is expected. As these products are no longer active, this change should not majorly impact future performance of PPM campaigns.

If something feels off, or the difference fluctuates in very large numbers (comparing to the size of the inventory), please contact your ROIH CSM for help.

For a large difference in other metrics, especially spend/revenue:

If the difference is too big in performance metrics like revenue/spend, please contact your ROIH CSM for help.

The new segment definition only considers active products in your inventory (at least one variant currently in stock or available for pre-order). For this reason, no significant impact on your future performance is expected. We are making sure that your Bestsellers, New Arrivals, and other segments are available for purchase for your customers before we allocate them to a specific segment (and campaign).

If the difference between old and new segments is too significant (compared to your inventory size), please contact your ROIH CSM for help.

If you return to the upgrade flow while loading, you will return to the same page you left.

If you don't return to the loading screen or the upgrade flow as a whole, then upgrading will be finished on its own and your company will be upgraded after the loading process is done.

If you have never used Product Insights before and have no segments in Segments Dashboard, we do recommend following this flow:

Onboarding is also always available in the ROIH Help Center to go through at your own pace.