Intro
If you already have several PMax or Standard Shopping campaigns set in Google Ads and you would like to use PPM product strategies for these ones as well, we have a solution for you.
Follow these steps:
Create a Product Filter in the ROI Hunter Platform and put it on the custom label.
Edit existing campaigns (which do not have a filter set yet) in Google Ads by assigning them a Custom label with ROIH Product Filters.
Setup Procedure
Benefits of this approach:
You are skipping the initial campaign phase because you are editing an existing campaign.
You can see Before and After results on the same campaign.
Follow the steps below to assign ROIH Product Segments to a PMax Campaign in Google Ads:
Choose the campaign you want to edit
From the menu on the left, select Listing Groups
Click the Edit Subdivision button (pencil icon)
Choose the Custom Label you want to use (based on the custom label you set up in ROIH)
The segments you have created in ROIH should appear here. Click Save.
Mark the segments you want to include in your campaign as green, and mark the segments you want to exclude from your campaign in gray
