Performance Max is the newest campaign type of the Google Ads campaigns family. It replaced Smart Shopping and Local campaigns altogether. It uses the same core features while adding new inventory and formats across YouTube, Search text ads, and Discover.
The campaign's engine works with AI and Machine Learning, which makes the campaign setup easier for the users and provides the ability to target wider audiences via the new placements.
Performance Max Campaigns are the only Google campaign type you can launch from the ROIH platform, but ROI Hunter platform can support both Google Standard Shopping and PMax campaigns.
PMax does not support templates and creatives in ROIH the same way as Meta campaigns do. The product data with the product images is sourced from your GMC account. You can edit your creative for PMax in Google Ads.
See these sections for more:
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