Intro
Problem: Ensure that Facebook shows the right product at the right time. For example, shorts or a bikini in summer instead of jumpers and coats.
Solution: By following the products that users are searching for on Google, you can build a better understanding of your Trending products. Google Shopping data allows you to analyze products based on impressions, which correlate with how often the product is searched for in Google.
You can then create "Trending" product sets based on these insights (e.g. TOP 20% of Impressions in the last 7 days), or you can use website views and search for the trending products in your own shop (e.g. top % GA views in the last 7 days).
Setup
Go to Product Insights
Choose the Market you want to operate in
Choose New Segment
Set up the filtration for Trending. In general, Trending products are defined as High Impression Products on Google or High view products according to GA.
OR
5. Create Segment and use it as Product Set for your Meta campaigns or Product Group for your Google Campaigns.
How to Segment
Best Practice Tips
For best results, use Trending products when you need to:
Decrease CPA
Increase ROAS
During seasonal sales or up/Cross selling
Recommended testing design:
Ad Set or Campaign next to DABA
3-4 weeks to complete discovery