To improve the efficiency of your existing budget, you first have to identify the bad products that do not correlate with your business strategy.

Product strategies that limit budget wastefulness work by decreasing spend on products that won't yield results. Restricting your investment on these bad products allows you to then transfer more budget to good products with better results (covered in the next article), without increasing your total budget in the first place. The connection between limiting bad products and boosting good products is a functional symbiosis.

This exclusion, if applied correctly, is essentially low-hanging fruit that can be applied with no risk and typically sees results quickly. These product strategies are easy to apply, even to already running campaigns. Often, they are mutually inclusive, which means they can be employed together at the same time for even better results.

ROIH offers various product strategies to resolve your budget inefficiency, usually regarding three different product categories:

Use our recommended settings on these existing segments, or edit them according to your own individual goals.

Some products may spend a lot of money, but they don't sell very well. This can waste your advertising budget. You can save money by limiting these ads and spending more on products that sell better.

Check out some success stories with Poor Performers:

For more on setup instructions and best practices, read here: Limit Poor Performers.

Occasionally, some SKUs will go out of stock while others are still available. This fragmented stock is a common problem in fashion retail, where certain product variants in different colors or sizes may sell better than others. You can preserve budget by limiting these products that your customers aren't able to purchase.

Check out a success story with Fragmented Stock:

For more on setup instructions and best practices, read here: Limit Fragmented Stock.

Dead stock occurs when products go unsold for too long. Rather than wasting spend (and further warehouse costs) on these products, save your budget and consult with your commercial teams to find different ways to move this stock without spend such as discounts or newsletter promotions.

For more on setup instructions and best practices, read here: Manage Dead Stock.

Next up, learn more about how to increase your online sales with product strategies.