After limiting your budget for bad products, you can now redeploy that extra money into boosting good products.

Product strategies improving online sales are focused on maximizing good products which yield results from adjusting your spend optimally. There are many methods available to reach your business goals, so the available tools to enhance your product performance can be customized for your individual needs.

ROIH offers many product strategies to improve online sales, usually regarding five different product segments:

Use our recommended settings on these existing segments, or edit them according to your own specific goals.

These products are the most popular and make the most money for your business. According to our research data, approximately 20% of products are bringing in 80% of revenue. They may be a small part of your inventory, but they are essential for your success.

Check out some success stories with Bestsellers:

For more on setup instructions and best practices, read here: Promote Bestsellers.

These are brand new products that need to be promoted from the first day. Advertising algorithms may not prioritize these products because they don't have enough historical data. By isolating newly arriving products into a separate campaign, you can make sure they get noticed right away and sell out before they fall out of season.

Check out a success story with New Arrivals:

For more on setup instructions and best practices, read here: Support New Arrivals.

To show your customers the products they're looking for, follow the trends based on what people are searching for on Google. Use Google Shopping data to analyze products based on how often they're seen in search results. This will help you find products that are becoming popular and show them to customers when they're most interested in buying them.

Check out some success stories with Trending Products:

For more on setup instructions and best practices, read here: Support Trending Products.

These products already do well without marketing support, but can likely perform even better with it. Common examples include products with a lot of product detail views on your website, but no spend in paid advertisement, products that generate revenue without promotion from Google or Facebook, or in general products with good performance but without spend.

Check out some success stories with Trending Products:

For more on setup instructions and best practices, read here: Find & Promote Hidden Gems.

Use discounts to clear out inventory, sell products that aren't performing well, attract new customers, or compete with other retailers. The useful aspect of these products is that both your customers and the algorithms love discounts. We recommend promoting them in a separate campaign so they aren't draining the budget that's better off allocated to full-price products with higher profit.

For more on setup instructions and best practices, read here: Manage Discounted Products Promotion.

Next up, learn more about how to analyze product performance in Segments Dashboard.