Intro
When preparing a product segment for execution on Snapchat, be sure to keep the product count between 100-200. This is advice from Snapchat themselves, which is reflected in ROIH's own experiments. The reason is that Snapchat's algorithm promotes relatively fewer products (which occurs regardless of budget size). Without proper segmentation, the Snapchat algorithm can put the budget for dynamic ads behind products that are suboptimal for reaching your KPIs.
Since product segmentation with Snapchat Product Sets is so vital, it's perfect to create individual product segments specifically for individual Snapchat Product Sets.
Product Insights
Snapchat data metrics in Product Insights include:
Spend
Clicks
Impressions
Clickthrough rate
And the usual metrics from your analytical sources (such as product revenue)
Segments Dashboard
Historical performance of Snapchat data can be reviewed in Segments Dashboard in the same way you'd review the past performance of other channel data.