Intro
Creating and using Product Sets for Snapchat involves the usual process in ROIH:
Load your catalog
View and edit existing product sets, or create new product sets
Browse through the products in the table, toggling different columns to view your data
The added value of ROIH is using product segments in these product sets.
Product Sets for Snapchat
To create Snapchat Product Sets, browse to Snapchat > Product Sets menu:
Product Filters for Snapchat
Adding a segment allows you to include ("IS") or exclude ("IS NOT") the given segment from the product set.
Adding a filter allows you to filter using any field(s) from your connected Snapchat catalog. Creating product filters has a new and improved process for Snapchat compared to other channels:
While Meta or Google uses the "OR" and "AND" operators in their filter definitions, Snapchat instead uses "ANY" and "ALL" conditions ("OR" is equivalent to "ANY" while "AND" is equivalent to "ALL")
Filter Groups can be used to nest multiple filters in the same formula for more complex calculations
