Select Sales objective to create Dynamic Products Ads (DPA). Use Product Catalog and promote products to people who have expressed interest on your website/app.
Before you start:
Meta pixel with events (ViewContent, AddToCart, Purchase) must be implemented on your website
Product feed must be in supported format with all required Meta tags mapped correctly in Catalog Manager
content_ids in Pixel events must match SKUs in the feed
Advertiser must have Admin role in Business Manager (BM) where he wants to create new Product Catalog or Admin permission for existing Product Catalog in BM
Existing Product Catalog, Pixel and Ad Account must be in the same BM
Product Set
Select product catalog from the list
Feed with all the products will be displayed. Go to the next level (Ad sets) where you will be able to select existing or create a new Product Set
You can further modify selected products using filters inside the "Product Sets" tool
Targeting.
You can define your product audience manually according to the pixel events.
Detailed targeting: Utilize targeting to select the most suitable audience for your ads. You can use specific Behaviors, Demographics, Interests and much more categories.
Ads level:
Create Ads, Creatives ⇾ Headlines, Text, Description, URL
See previews with templates on different Placements
Select image source if you are using additional templates
Edit an Image template and add new images, videos or slideshows for Static Cards
Finally, confirm settings and send the ad to Facebook.