Product Strategies
Best practices to drive better marketing and business results
13 articles
Promoted ProductsNot all your products are promoted; usually just a few % get the exposure. Read about best practices and how to deal with this economic risk
Increase Online Sales
Find out which products your customers love and focus your marketing spend on them.
Promote BestsellersEarn more by promoting your products with the most promise
Support New ArrivalsHow to prioritize fresh products
Manage Discounted Products PromotionMake the most of products with a price lower than originally sold
Support Trending productsAutomatically promote your most popular products when they begin to trend
Find & Promote Hidden GemsPromote items with potential (e.g. high revenue from direct sales on site, but low spend)
Stop Wasting Budget
Stop investing in poorly performing products.
Limit Poor PerformersHow to save budgets from products that don't do well
Limit Fragmented Stock promotion (Stock-out Score)Avoid situations where a customer wants an unavailable SKU
Manage Dead StockMake the best of unsold products that pile up in your warehouse, and avoid factors leading to it
Scale Profitably
Integrate business data and focus on the profitability of your ads alongside revenue.
Achieve profitable growth utilizing marginsSegment your catalogue by margin, and put your budget where it will be most effective
Speeding up Sell-Through RateUse Sell-through rate and product age to determine lifecycle spans, and employ the right strategies
1st/3rd Party Products ControlSplit your inventory into 1st party and 3rd party segments in order to control budget allocation
Limit Return Rates