Conversion event
"Conversion event" must be selected when creating a campaign for conversions
You tell Meta to optimize ad for this specific action
(e.g. Purchase, Add to Cart, Add to Wishlist)Note that each event is associated with a specific pixel
The green/red dot next to each event indicates if the pixel had any activity during the last 7 days
Bid Type
Select your bidding strategy
Different bid types are associated with different campaign objectives
Bid Strategy - Lowest cost (Automatic bidding) or Target cost?
Lowest cost-Automatic
Meta adjusts your bid for you on an auction-by-auction base
The aim is to spend your entire budget and get the most of the results
Target cost-Manual
Set a maximum amount you’re willing to pay
Delivery type
Standard - show ads evenly throughout the day
Accelerated - start showing your ads as quickly as possible