The Image Template Editor is where you turn standard product images into eye-catching visuals for ads. You don’t need design skills or professional tools - if you can work with basic image editors, you can use the Template Editor.
It lets you build templates visually and then reuse them automatically at scale.
Main functions in the editor
The editor gives you simple, visual controls to build and adjust your templates.
From the left-side menu, you can:
Change the aspect ratio (1:1, 4:5, 9:16)
Adjust the background color
Brand colors
Upload additional images (from your computer or via URL; supported formats: JPG, JPEG, PNG, SVG)
Add text layers
Add shape layers
Built-in catalog checks
As you work, the system checks all connected catalogs to make sure every asset and data point used in your template is available. If something is missing, you’ll be alerted before the template goes live.
Saving, naming and duplicating templates
The Image and Video Template Editors now share one save and duplicate flow, so no more confusion between two separate flows.
We also moved the name field from the bottom-right to the top-left for consistency.
On top of that, you can now rename and duplicate a template directly from the library. Duplicating a template from the library creates a draft with "(copy)" appended to the original name, opened in the editor
Saving Brand Colors
Every color picker in the editor (for backgrounds, text, or shapes) includes a Brand Colors panel, so you don't have to re-enter the same color every time:
Pick a color using the gradient, hue slider, or by entering a Hex/RGB value.
Click + under Brand Colors to save it.
Click Edit to switch to edit mode: click the × on any swatch to delete it, or select a swatch to give it a custom name (optional).
Click Done to exit edit mode.
Brand Colors are shared between the Image and Video editors, so a color saved in one is available in the other.
Working with layers
Layers are the core of how the Image Template Editor works.
Each element in your template - image, text, shape, frame, or icon - exists as its own layer and can be edited independently. To move, resize, or edit an element, simply select its layer and adjust it directly.
The order of layers matters. Layers placed higher in the stack appear on top, while layers below may be hidden or covered depending on their position.
For each layer, you can:
Show or hide it
Duplicate or delete it
Adjust its opacity
This makes it easy to fine-tune layouts without affecting other elements.
Automatically control layers with conditions
The Image Template Editor allows you to show or hide layers automatically based on:
Product data from your feed
Time-based conditions
Whether an AI Enhancement exists on the product
To set this up, click the Condition icon on any layer and define the rule. This keeps your creatives dynamic and context-relevant without manual updates.
Common examples:
Show a “Free shipping” badge only when the product price is above a certain value
Display “Black Friday” or “Weekend Sale” badges only during specific dates
Conditioning layers on AI Enhancements
You can also show or hide a layer based on whether an AI Enhancement (like Background Removal, or any AI Creative Studio enhancement) is available for a product yet, using the exists and not exists operators.
This lets you build a fallback, so products don't lose their design entirely just because the AI enhancement isn't ready:
Put the AI-enhanced layer on top, shown only if it exists.
Put a plain product-image layer underneath, shown only if it doesn't exist.
Each product then gets whichever version is available - the enhanced one if it exists, otherwise the plain image, but always within the template design.
🗒️ Good to know: if a template has more than one AI-enhanced layer, every one of them needs its own exists condition — otherwise the template can still fail to render for products missing just one of them.
Using shapes
Shapes help you create clean, professional-looking visuals even without a designer.
You can start from seasonal templates (for example Spring or Christmas) or combine shapes, lines and icons to build your own visual style that fits your brand.
Dynamic text from your product feed
Text layers can pull values directly from your product feed.
Green buttons in the text menu represent available feed columns. When you use them in your text, the value is automatically replaced for each product.
This allows you to create personalized, data-driven creatives that scale across large catalogs without manual editing.