Intro
Vertical content is an increasingly popular ad format to connect with consumers. Using the Advantage+ creative tools are a great way to elevate your PPM strategy with ads in 9:16 resolution.
Whether or not you already have vertical content, you can easily portray your products using ROIH's Template Editor to make fresh, vibrant Image and Video Dynamic Templates that engage your customers.
What is Adapt to Placement?
When you create an ad, you can pick a primary template (this is the square format used in the Facebook and Instagram Feeds, as well as other placements)
After you enable Adapt to Placement, this primary template is replaced by any 9:16 image template that is applied to your catalog in all 9:16 replacements
With Reels and Stories, images will use the 9:16 template instead of the primary template
Be sure to have only one 9:16 template in the catalog, since you cannot specify which 9:16 template will be used in ads.
You can make use of the default 9:16 template preset right in the ROIH Template Editor, so there is no need to manually resize:
Safe Zone Overlay
9:16 templates are shown in full screen, but part of the Facebook and Instagram UI can block some parts of the image. It is important to design your template so that your brand elements are INSIDE the safe zone and your customers can see them.
The ROIH Template Editor will display an overlay of the Reel UI, so that you can confirm the important parts of your ads aren't blocked:
Tutorial
Start by creating a new format for your template in the ROIH Template Editor and upload it to your catalog. Once you enable the Adapt to Placement feature in the Create Campaign or Ad Editor menus, your ASCs or other Meta campaigns will be ready to use full screen vertical formats of your templates.
IMPORTANT: Only one 9:16 template can be active in the catalog. If there are multiple 9:16 templates, Meta will pick one at random (generally the first one).
In ROIH, browse to the Template Editor
Select the template you want to adapt to vertical placements
In the top left corner, find the Resolution option
Select the 1080x1920 resolution preset
Edit your template to be rearranged in the new resolution
Save as New Template and name it 9:16
Enable the "Adapt to placement" feature by editing existing Ads or during the creation of new Ads. This option is under Advantage+ Creative enhancements.