Image templates turn the plain product photos in your catalogue into on-brand ad creative, automatically, across your whole catalogue, with no redesigning each ad by hand.
Templates apply to TikTok from Creative Factory with the same flow as any other channel: pick a template, pick the channel, pick the ads.
New to Creative Factory or image templates? Read Chapter 3: How to apply image templates from Creative Factory first — it covers picking a template, applying it and previewing the result. Everything below is what's specific to TikTok.
What to know before you apply a template on TikTok
Any aspect ratio works. A TikTok template slot is not tied to a fixed ratio. 9:16 suits full-screen placements best, but a 1:1 template built for another channel can be reused as it is.
One template per ad. No combining several templates or ratios on a single TikTok ad.
Ten templates per catalogue. This is a TikTok limit. When you're at the limit and apply a new template, you'll be offered a choice of which paused-ad-only templates to free up. (ROI Hunter only automatically disconnects a template once none of your ads use it any more.)
Eligible for Smart+ catalog ads. Any ad group with a product set attached can carry a template, campaign type does not change that.
Use the preview link in Creative Factory. TikTok Ads Manager does not reliably show applied templates. Always generate a fresh link - an older link shows the state at the time it was created.
New to Creative Factory or image templates? Read Chapter 3: How to apply image templates from Creative Factory first — it covers picking a template, applying it and previewing the result. Everything below is what's specific to TikTok.