The upgraded ROIH offers improved Advantage+ App Campaign compatibility, with support for App Promotion.
ROI Hunter functionality includes an additional feature to Advantage+ Shopping Campaigns, which you can launch from our Campaign Creator under Conversion and Sales objectives. The feature is called Cross channel conversion optimization (CCCO), originally a Meta feature available in your Ads Manager.
It allows you to optimize your campaigns for both app and website within a single campaign, according to your preferences and business needs, straight from the ROI Hunter platform.
With CCCO you have three choices:
drive your audience to the web only
drive your audience to your app, but if the user does not have your app installed, drive him to the web
drive your audience to your app, but if the user does not have your app installed, drive him to iOS App Store or Google Play
This feature gives you even more control over your ASC campaigns and allows you to set up the campaign specifically to your business needs and goals.
How to use the feature?
You can access the feature from 3 places on the ROI Hunter platform:
Campaign creator
Add Ads in Campaign Insights under Ad Sets
Edit Ads in Campaign Insights under Ads
If you are creating a new campaign, follow these 3 easy steps.
1. In Campaign Creator, choose Conversion or Sales objective and choose Advantage+ Shopping Campaign
2. Under Ad Sets, choose - Drive my audience to Web and App and choose your App under App Store
3. Under Ads, choose App link behaviour. For static ads, you need to specify Product Deep Links for the App product page. If you prefer your ad to be dynamic, the deep link will be sourced straight from your feed.
For more information and further questions, contact our Support Team or your CSM.
Happy Hunting!