Master targeting of your ads and display them to the perfect audience.
Targeting is set for the ad set level when creating a campaign. You can edit it later at the campaign manager.
You can target users based on many factors:
Location
Include/exclude specific states, regions or cities
Set X km radius from the selected cities
Target everyone; people who live in the selected location(s) or people who will travel there
Demographics
Target by age range, gender, or language
Use "Detailed Targeting" and include/exclude users by even more factors (education, life events, relationship status etc.)
ROI Advice: "Interested in" targeting is not available in Europe due to local laws.
Custom Audiences
Target more specific group of users using your own audiences.
Customer list - upload a file with customer´s phone/email and target them
Website Traffic - use Facebook pixel and re-market users based on their behaviour on your website
Lookalike audience - users who are similar to your current customers
Video engagement - users who engaged with your video
Lead engagement - users who engaged with your lead ads
Page engagement - users who interacted with your page
App activity - target users based on their activity in your application
NOTE: In our platform, you are able to create an audience based on data from your CRM system. We automatically update the audience every 24 hours based on changes in the given .csv file that contains one email or phone number with its prefix per row.
Connections
Include/exclude people (or their friends) who are connected to your Page or App.
Detailed Targeting
Target customers using their behaviours, demographics, and interests.
