This chapter introduces the new Meta-approved Template Library for Catalog Product Videos (CPV).
This is the recommended first step in adopting CPV to ensure that your initial template adheres to all Meta best practices.
If you’re interested in designing your own template from scratch, proceed to Chapter 4.
CHALLENGE
Meta analyzed over 1 million campaigns and found that ad sets featuring catalog product videos (catalog video ads) achieved 20% more conversions per dollar compared to campaigns without these videos.*
Despite this clear benefit, the adoption of Catalog Product Video (CPV) remains slow. One major challenge is that advertisers struggle to efficiently create thousands of videos for their catalog products.
SOLUTION
Meta’s Creative Shop teamed up with ROI Hunter to develop 37 video templates for CPV.
The templates are designed to simplify the video creation process for advertisers, especially those without dedicated creative teams or video production expertise. They were developed to address a major bottleneck: the need for extensive, custom design work for each advertiser.
During development, we took into account advertisers' needs, various catalog setup scenarios, existing creative content they might have, and our expertise in Meta catalog placements and best practices.
CPV BEST PRACTICES
We made sure to include Meta’s best practice knowledge in the CPV Templates.
They show the product within the first 2 seconds
They capture attention quickly with people, interesting visuals and transitions to grab attention
They fill the space, meaning you can create videos in all necessary aspect ratios (1x1, 4x5 and 9x16) for all Meta placements → Create a video for EACH aspect ratio!
You can add your own sound or music to them
They highlight the brand early
They adhere to Meta safe zones
You can easily filter the templates you want to use with our ROI Hunter filters in Template Library
VIDEO TRAINING
KEY TAKEAWAYS
Creative Shop Templates are 37 highly-flexible pre-designed CPV templates created by Meta's Creative Shop (Meta approved ✔︎)
They were created to address the difficulty and time cost of creating ads individually.
They offer best practices for creating effective CPVs on Meta.