This chapter details how to create CPV templates from scratch using the ROI Hunter platform.
The concept of a "difficulty scale" is introduced, showing how the complexity of a template increases based on the number of assets (images and videos) required.
Difficulty scale
Slideshow (easiest): Static background + multiple product images.
Video Frame: Brand video as frame + product image/s.
Product Video: product-level video + static overlay
Full Video (hardest): product-level video + video as frame
Creative Best Practices (by Meta)
Show the product within the first 2 seconds
Capture attention quickly with people, interesting visuals and transitions to grab attention
Fill the space, meaning you can create videos in all necessary aspect ratios (1x1, 4x5 and 9x16) for all Meta placements → Create a video for EACH aspect ratio!
Add your own sound or music to them
Highlight the brand early
Adhere to Meta safe zones
TRAINING VIDEO
KEY TAKEAWAYS
Choose a template based on the number of product images (single or multiple).
The difficulty of implementing a template increases with the number and type of assets used.
Explore the Template Library for pre-made options (created in cooperation with Meta & according to best practices)
Customize selected templates with your own assets (images, videos, audio, text, shapes).