What are SMART segments?
SMART segments are ROI Hunter’s best practices turned into ready-made product segments.
They’re a self-optimising alternative to manual performance segments (like Bestsellers or Poor Performers). Built on our ROI Hunter best practices, they save you setup time, give you a reliable baseline, and are the recommended starting point for Segment Prioritisation if your goal is performance (ROAS/ACOS).
For any issues with SMART segments see: 🛠️
Why use SMART Segments?
No setup, no upkeep → no need to create or maintain filters.
Self-optimised → adapt automatically as product performance changes.
Proven baseline → built on ROI Hunter’s best practices and Meta’s recommendations.
Faster start → launch strategies right away without manual segment work.
Types of SMART segments
TOP PERFORMERS ⭐️
~20–40% of products that drive ROAS and deliver strong signals (revenue, conversions, traffic, product attributes), but only receive ~20–40% of spend share on the given market.
Example:
POOR PERFORMERS ⭐️
~Products responsible for ~15% of the least profitable spend in the market.
Example:
Requirements for SMART Segments
SMART Segments are only available in markets with solid data health. This ensures the algorithm has enough reliable data to produce meaningful results.
Your market must meet all of the following conditions:
In the last 21 days:
At least 100 active products
At least €1,000 (or equivalent) in Meta DPA spend
At least €10,000 (or equivalent) in product revenue from all traffic
No data health metric below 65% (red) in the Dynamic Ads Overview
Product detail views (PDV) tracked and available in ROI Hunter with match rate above 65%. (You can now see Product Detail Views (PDV) and PDV match rate directly on the Inventory page.)
✅ What to do:
Check if your market meets all of the requirements above.
If it does and SMART Segments are still missing, contact support.
If it doesn't, your market may still be eligible for Meta-native SMART Segments - see below. ⬇️
Meta-native SMART Segments
Meta-native SMART Segments are the same Top Performers / Poor Performers classification as standard SMART Segments - just built entirely from Meta’s own data instead of your connected analytics.
💡 They’re the option for markets that can’t meet the analytics-based requirements above to use the standard SMART Segments:
No connected analytics,
A low analytics match rate,
Or a preference for basing product performance on Meta’s own reporting rather than analytics-based product ROAS.
How does it work?
Standard SMART segments score products using your connected analytics data, including product revenue and Product Detail Views (PDV). Meta-native SMART segments use Meta's own Product Insights data instead, so they don't depend on your connected analytics being present or reliable.
Everything else stays the same - Meta-native SMART segments work with Segment Prioritisation, Boost ROAS Strategy and Recommended Setup in exactly the same way as standard SMART segments.
How to get access
Meta-native SMART Segments aren’t enabled automatically. You need:
A Meta ad account whitelisted for Product Insights (currently a Meta Beta)
Meta-native SMART Segments enabled for the account
First, make sure Meta Product Insights metrics are available in your Meta Ads Manager. ✔️ Then, ask your CSM to check whether your account is eligible and enable Meta-native SMART Segments. ✔️
How SMART Segments fit into your SP strategy
If your main goal is ROAS/ACOS:
Use SMART Top Performers in the Boost section to give more visibility to products that already work well but don’t get enough budget.
Use SMART Poor Performers in the Reduce section to limit spend on items that consume budget but don’t convert.
You can combine SMART Segments with strategic business segments (e.g. seasonal, high-margin, flagship products) depending on your goals.
⚠️ IMPORTANT ⚠️
Never combine SMART Segments with manual performance segments (e.g. Bestsellers, Poor Performers). Choose one or the other.
SMART Segments are meant to replace custom performance segments, not complement them. If you use both at the same time, the same products may appear in multiple segments, which leads to duplication and weaker results.
NEXT STEPS 👉
Before using SMART segments in your strategy, go through our advice on: