Fixing SP setup issues
Why can’t I apply SP to my ad set (or why do I get an error)?
Why can’t I apply SP to my ad set (or why do I get an error)?
SP works only in manual sales campaigns where:
The catalog is selected on the campaign level
The product set is selected on the ad set level
(SP cannot be applied in campaigns where the product set is selected on the ad level, such as campaigns with an app objective.)
❌ Not supported:
ASC ad sets containing ads using different catalogs
Campaigns with an app objective
✅ Supported:
Manual sales campaigns where the product set is chosen on the ad set level
Why doesn’t my catalog show up for SP?
Why doesn’t my catalog show up for SP?
If your catalog doesn’t appear when setting up a strategy, it may be due to permissions or compatibility limits:
❌ Not supported (no workaround):
Multi-feed catalogs
Feedless catalogs (API-only updates) - except API integrations built and supported directly by ROI Hunter
To see if your API catalog is supported by ROI Hunter, open the catalog detail → Data Sources tab → check under Meta settings for the ROI Hunter note: ROI Hunter receives products via API and send them directly to Meta
⚠️ May not show up but fixable:
Catalogs you don’t have access to → ask for the right permissions
Newly connected catalogs without a ROIH feed variant → create any product set with a ROIH segment
✅ What to do:
Check that you have access to the catalog
If the catalog is new, create at least one product set with a ROIH segment
Make sure your catalog type is supported: multi-feed catalogs aren’t supported, and feedless catalogs only work if the API integration was built directly by ROI Hunter
Can I use SP on ASC campaigns?
Can I use SP on ASC campaigns?
Segment Prioritisation can be used on any A+ ad set that:
is connected to a single catalog, and
contains at least one dynamic ad.
Segment Prioritisation cannot be used if the ad set contains multiple ads connected to different catalogs.
Managing SP strategy limits
Why can’t I add a 6th strategy?
Why can’t I add a 6th strategy?
You can have a maximum of 5 strategies per catalog. This is a hard limit set by Meta.
✅ What to do: If you already have 5 strategies, you’ll need to delete one before creating a new one.
Why do I see fewer than 5 strategies available?
Why do I see fewer than 5 strategies available?
It can take some time before a deleted strategy slot becomes available again.
Your catalog may already use product priority fields for PDP (e.g. for product scoring). Since SP relies on the same fields, fewer strategy slots may be available.
✅ What to do:
Wait for the deleted slot to reset
Or check if your catalog is already using priority fields for another purpose (e.g. PDP or product scoring)
Why isn’t the counter updating after I deleted a strategy?
Why isn’t the counter updating after I deleted a strategy?
It can take time for the change to process:
Usually a few hours
For very large catalogs, up to a few days
✅ What to do: Wait until the slot is freed. If it hasn’t updated after several days, contact support.
SMART segments troubleshooting
Why don’t I see SMART segments in my market?
Why don’t I see SMART segments in my market?
SMART segments are only available in markets with solid data health. This ensures there’s enough reliable data for the algorithm to produce meaningful results.
In the last 21 days, your market must have:
At least 100 active products
At least €1,000 (or equivalent) Meta DPA spend
At least €10,000 (or equivalent) product revenue from all traffic
No data health metric marked red (<65%) in Dynamic Ads Overview page.
Product detail views (PDV) tracked and available in ROI Hunter with match rate above 65%
✅ What to do:
Check if your market meets all of the above criteria
If it does and SMART segments are still missing, contact support.
What if my market no longer meets the criteria?
What if my market no longer meets the criteria?
SMART segments will remain visible, but we recommend not relying on them. We cannot guarantee they will continue to work as intended if the market data health drops.
Can I see SMART segments in Product Insights?
Can I see SMART segments in Product Insights?
Not yet. SMART segments are based on a weighted combination of multiple metrics that can’t be displayed with standard Product Insights filters.
Can I use SMART segments in Meta product sets?
Can I use SMART segments in Meta product sets?
Yes, you can.
Simply create a new Product Set and select Top Performers or Poor Performers from the Segments filter.
Can I use SMART segments on Google or Snapchat?
Can I use SMART segments on Google or Snapchat?
Snapchat
Yes - SMART Segments are available in Beta.
Not yet. Google-specific SMART Segments optimized for Google data are planned for Beta release in Q2.
Do SMART segments appear automatically once a market qualifies?
Do SMART segments appear automatically once a market qualifies?
Yes. Eligibility is checked daily, and SMART segments appear automatically when the criteria are met.