What is a Segment Prioritisation?
Segment Prioritisation (SP) is a unique ROI Hunter feature built on Meta’s Product Delivery Preference API. In practice, it works as a spend lever: instead of splitting your catalog into multiple product sets, you keep everything in a single set and simply set different priorities for your product segments.
This way, you can:
Boost visibility and spend on products you want to push
Reduce spend on weaker or less relevant products
While still letting Meta optimise across your full catalog for best overall performance.
In carousel ads, this translates into influencing which products are more likely to appear and in what position, giving you more control without extra setup.
How to start with Segment Prioritisation
In the Meta category, select Segment Prioritisation.
On the intro page, click Go to Segment Prioritisation.
Choose your market and catalog.
Click Create a new strategy or pick one of the Pre-designed strategies.
FAQ
Why doesn’t my catalog show up for SP?
Why doesn’t my catalog show up for SP?
If your catalog doesn’t appear when setting up a strategy, it may be due to permissions or compatibility limits:
❌ Not supported (no workaround):
Multi-feed catalogs
Feedless catalogs (API-only updates)
⚠️ May not show up but fixable:
Catalogs you don’t have access to → ask for the right permissions
Newly connected catalogs without a ROIH feed variant → create any product set with a ROIH segment
✅ What to do:
Check that you have access to the catalog
If the catalog is new, create at least one product set with a ROIH segment
Multi-feed and feedless catalogs aren’t supported yet, there’s no workaround