What is a Segment Prioritisation?
Segment Prioritisation (SP) is a unique ROI Hunter feature built on Meta’s Product Delivery Preference API. In practice, it works as a spend lever: instead of splitting your catalog into multiple product sets, you keep everything in a single set and simply set different priorities for your product segments.
This way, you can:
Boost visibility and spend on products you want to push
Reduce spend on weaker or less relevant products
While still letting Meta optimise across your full catalog for best overall performance.
In carousel ads, this translates into influencing which products are more likely to appear and in what position, giving you more control without extra setup.
How to start with Segment Prioritisation
In the Meta category, select Segment Prioritisation.
On the intro page, click Go to Segment Prioritisation.
Choose your market and catalog.
Click Create a new strategy or pick one of the Pre-designed strategies.
