Intro
ROIH's powerful PPM is perfect for harnessing Snapchat's audiences. The key to scaling is leveraging product segmentation with custom creatives.
Snapchat's Challenges and ROIH's Solutions
Challenge #1: You can’t compare performance from Snapchat and your other channels in one place on the product level
ROIH's solution: By integrating Snapchat Data, you can analyze your performance in Product Insights and Segments Dashboard alongside data from your other channels, all in one place.
Challenge #2: You don’t have control over which products are promoted in campaigns, and which are limited
ROIH's solution: Create product segments and convert them into Snapchat Product Sets to unlock the full potential of Snapchat's algorithm.
Challenge #3: Limited templates for creatives with inflexible design for elements
ROIH's solution: Use the Template Editor to make on-brand dynamic templates for dynamic creatives.
Bonus: ROIH's expert guidance can offer you 1-on-1 support with collective intelligence and best practices for working in Snapchat.
Snapchat's Advantages
Snapchat has a new, young demographic with money to spend. 81% of Snapchat’s audience is under 35 (majority 25-34) with $4.4 trillion in global spending power. Additionally, Snapchat users are twice as likely to share purchases with their network.
Percentage of Snapchat users from top 8 countries in EU and MEEA regions
ROIH has a wide range of Snapchat user data as a result of intense research and experimentation involving Snapchat themselves. For more specific information related to your region(s) of interest, please contact your ROIH CSM.