Save your SP strategy.
In the "Apply the strategy" section, select the virtual account that contains the Ad set you want to apply your SP strategy to.
You'll be automatically redirected to the Campaign Insights.
Tick the checkbox next to the selected Ad set.
At the top menu, click Edit, then choose Segment Prioritisation from the dropdown.
Switch Segment Prioritisation ON and pick your saved strategy.
Review the settings and click Apply.
ℹ️ Note: After applying, you can go to Campaign Insights and check the Product prioritisation column (at the ad set level) to confirm where SP is active and which strategy is applied.
If the column is not visible, click Customize view in the right menu, go to Meta → Special → Segment Prioritisation, and click Apply.
FAQ
Why can’t I apply SP to my ad set (or why do I get an error)?
Why can’t I apply SP to my ad set (or why do I get an error)?
SP works only in manual sales campaigns where:
The catalog is selected on the campaign level
The product set is selected on the ad set level
(SP cannot be applied in campaigns where the product set is selected on the ad level, such as ASC or campaigns with an app objective.)
❌ Not supported:
ASC campaigns
Campaigns with an app objective
✅ Supported:
Manual sales campaigns where the product set is chosen on the ad set level
📅 Coming soon:
Meta plans to enable SP for ASC and app campaigns in H1 2026.