How to test Segment Prioritisation
There are two ways to measure the impact of SP:
1. Split test (preferred)
Create 2 new campaigns (based on our split test designs)
Aim for at least 50 conversions per cell
Run the test for 3–4 weeks
Split test design:
2. Before/after comparison
If a split test isn’t possible, enable SP on your existing ad set(s) that generate at least 30% of your DPA spend and then compare performance 3–4 weeks before vs. after enabling SP.
How to measure results
Use ROI Hunter’s Segments in Campaigns to evaluate impact:
Filter the ad set which is using SP
Check the spend share of boosted and reduced segments
Compare against:
the control cell (in a split test), or
the spend share before applying SP (in a before/after test)
