Black Friday is a season of high traffic on all the systems that process your ads - which includes both Meta and ROI Hunter. This means that there is a slight possibility that you may experience longer delays than usual in the following areas,

Meta ad reviews take up to 24 hours. In practice though, it is done in a lot less time. However, during periods of high-traffic such as Black Friday, it might take several hours until the ad review is finished.

Promotions with special Black Friday creatives will end up stacked in a queue for Meta to review; something that takes hours, a full day, or even longer. Find out how you can skip Meta's review & learning phase for promotions with a nifty little trick here.

ROI Hunter checks your product feed for changes approximately once per 1,5 hours. We apply all the updates which include any changes to product images and send them to Meta. As we expect a large number of updates this high season, it may take a while before Meta is able to process all the product updates and replace the images.

With ROI Hunter's ad schedule feature, you can eliminate some of these challenges. Prepare your Black Friday templates in advance and apply it as an additional template on any unused position. You can then create an ad with this template and use our Ad Schedule feature. Your ad will then start and end right on time with your latest product images.

Note: You should have the Lead user assigned for your account in order to use the Ad schedule feature.

Find more tips to make the most of your Black Friday activities, here.